ANALYSIS OF THE MARKETING COMMUNICATIONS IN THE BULGARIAN HOTEL INDUSTRY: THE CASE OF THE BIJOU HOTEL
The trends in the communicational policies and the good practice of positioning the leading tourist destinations are aimed at the distinction of the offered products, at the certain groups and campaigns for the imposition of a brand. In this sense Bulgaria must have a clear strategy for the features...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
RS Global Sp. z O.O.
2018-03-01
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| Series: | International Journal of Innovative Technologies in Economy |
| Subjects: | |
| Online Access: | https://rsglobal.pl/index.php/ijite/article/view/655 |