Social Responsibility is Free & Sustainable - Why Doing Good While Doing Business is Good Business
CSR is good for business in two broad ways: the generation of revenues and investment through the creation of a positive image; and the avoidance of loss, through the avoidance of a negative image. We look in particular from a marketing and quality assurance position in taking this view of CSR as va...
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| Format: | Article |
| Language: | English |
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Sciendo
2014-11-01
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| Series: | Nang Yan Business Journal |
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| Online Access: | https://doi.org/10.2478/nybj-2014-0036 |