The Mark of Importance in Industry Portuguese Moulds
The recent creation of a collective brand to promote the Portuguese tooling cluster in international markets such as value appropriation half highlights the need to understand how important brand for Portuguese companies. This implies ascertain what the position that the brand is taking in customers...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Nove de Julho
2014-12-01
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| Series: | REMark: Revista Brasileira de Marketing |
| Subjects: | |
| Online Access: | http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2801 |