Emerging Markets for U.S. Pork in China: Experimental Evidence from Mainland and Hong Kong Consumers
A major concern for international marketers is how products will be received by foreign consumers in other markets. This study uses choice modeling to assess Chinese consumer preferences for pork and evaluate the potential demand for U.S. pork in the cities of Guangzhou and Hong Kong. We find that d...
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| Format: | Article |
| Language: | English |
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Western Agricultural Economics Association
2017-05-01
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| Series: | Journal of Agricultural and Resource Economics |
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| Online Access: | https://ageconsearch.umn.edu/record/258002 |
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doaj-ba051883b4914b59b6480629c70096ff2020-11-25T02:06:00ZengWestern Agricultural Economics AssociationJournal of Agricultural and Resource Economics1068-55022327-82852017-05-0142227529010.22004/ag.econ.258002258002Emerging Markets for U.S. Pork in China: Experimental Evidence from Mainland and Hong Kong ConsumersDavid L. OrtegaMaolong ChenH. Holly WangSatoru ShimokawaA major concern for international marketers is how products will be received by foreign consumers in other markets. This study uses choice modeling to assess Chinese consumer preferences for pork and evaluate the potential demand for U.S. pork in the cities of Guangzhou and Hong Kong. We find that differences in preferences for domestic versus imported pork can be explained, in part, by consumers' level of patriotism. Marketing pork with a food safety claim can increase market demand for U.S. products, and accounting for differences in nationalistic attitudes can aid marketing efforts.https://ageconsearch.umn.edu/record/258002choice experimentsconsumer preferencesfood qualityfood marketingpatriotism |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
David L. Ortega Maolong Chen H. Holly Wang Satoru Shimokawa |
| spellingShingle |
David L. Ortega Maolong Chen H. Holly Wang Satoru Shimokawa Emerging Markets for U.S. Pork in China: Experimental Evidence from Mainland and Hong Kong Consumers Journal of Agricultural and Resource Economics choice experiments consumer preferences food quality food marketing patriotism |
| author_facet |
David L. Ortega Maolong Chen H. Holly Wang Satoru Shimokawa |
| author_sort |
David L. Ortega |
| title |
Emerging Markets for U.S. Pork in China: Experimental Evidence from Mainland and Hong Kong Consumers |
| title_short |
Emerging Markets for U.S. Pork in China: Experimental Evidence from Mainland and Hong Kong Consumers |
| title_full |
Emerging Markets for U.S. Pork in China: Experimental Evidence from Mainland and Hong Kong Consumers |
| title_fullStr |
Emerging Markets for U.S. Pork in China: Experimental Evidence from Mainland and Hong Kong Consumers |
| title_full_unstemmed |
Emerging Markets for U.S. Pork in China: Experimental Evidence from Mainland and Hong Kong Consumers |
| title_sort |
emerging markets for u.s. pork in china: experimental evidence from mainland and hong kong consumers |
| publisher |
Western Agricultural Economics Association |
| series |
Journal of Agricultural and Resource Economics |
| issn |
1068-5502 2327-8285 |
| publishDate |
2017-05-01 |
| description |
A major concern for international marketers is how products will be received by foreign consumers in other markets. This study uses choice modeling to assess Chinese consumer preferences for pork and evaluate the potential demand for U.S. pork in the cities of Guangzhou and Hong Kong. We find that differences in preferences for domestic versus imported pork can be explained, in part, by consumers' level of patriotism. Marketing pork with a food safety claim can increase market demand for U.S. products, and accounting for differences in nationalistic attitudes can aid marketing efforts. |
| topic |
choice experiments consumer preferences food quality food marketing patriotism |
| url |
https://ageconsearch.umn.edu/record/258002 |
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AT davidlortega emergingmarketsforusporkinchinaexperimentalevidencefrommainlandandhongkongconsumers AT maolongchen emergingmarketsforusporkinchinaexperimentalevidencefrommainlandandhongkongconsumers AT hhollywang emergingmarketsforusporkinchinaexperimentalevidencefrommainlandandhongkongconsumers AT satorushimokawa emergingmarketsforusporkinchinaexperimentalevidencefrommainlandandhongkongconsumers |
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1724935585175437312 |