Customer Orientation and Innovation – The Perspective of Top-Level Management
Research background: Scientific exploration of customer orientation also confirms the existence of connections which occur between the focus of an enterprise on the needs of its customers and the level of its innovativeness. For it is the customer and his/her needs that determine a company’s primary...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Sciendo
2021-06-01
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| Series: | Folia Oeconomica Stetinensia |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/foli-2021-0011 |