Goals and plans in decision making
We propose a constructed-choice model for general decision making. The model departs from utility theory and prospect theory in its treatment of multiple goals and it suggests several different ways in which context can affect choice. It is particularly instructive to apply this model to protective...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Society for Judgment and Decision Making
2007-06-01
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| Series: | Judgment and Decision Making |
| Subjects: | |
| Online Access: | http://journal.sjdm.org/jdm7303b.pdf |