Ethics and professionalism in public relations
The subjects of this paper are ethics and professionalism, topics closely linked in contemporary theory, and especially in practice of public relations, whose significance is increasingly coming to the spotlight of experts from this area. Several definitions, classification, the historical developme...
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Format: | Article |
Language: | English |
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Srpsko udruženje za marketing
2009-01-01
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Series: | Marketing (Beograd. 1991) |
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Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2009/0354-34710903165K.pdf |