Ethics and professionalism in public relations

The subjects of this paper are ethics and professionalism, topics closely linked in contemporary theory, and especially in practice of public relations, whose significance is increasingly coming to the spotlight of experts from this area. Several definitions, classification, the historical developme...

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Bibliographic Details
Main Author: Krstić Ana
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2009-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2009/0354-34710903165K.pdf