Urban Chinese Consumers’ Willingness to Pay for Pork with Certified Labels: A Discrete Choice Experiment
The paper aims to investigate Chinese consumers’ willingness-to-pay (WTP) for pork characterized by four attributes, namely food safety certification labels, location-of-origin, “free from veterinary drug residues” label, and price, based on a choice experiment conducted among 844 consumers from Jia...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2018-02-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | http://www.mdpi.com/2071-1050/10/3/603 |