Social big data analysis of Five Star hotels: A case study of hotel guest experience and satisfaction in Marrakech.
The fast progress of the Internet and mobile devices facilitated the introduction of travel and hospitality review sites, producing a high number (big data) of customer opinion posts. While such comments may manipulate future demand of the specific hotels, they can also be used by hotel managers for...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2019-05-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_33_vol_8_3__2019.pdf |