MARKETING STRATEGIES OF PHARMACEUTICAL ORGANIZATION
Strategy of pharmaceutical goods (PG) promotion is a working out of methods of goods realization stimulation. To make PG promotion maximum effective, and to receive a sufficient result for pharmaceutical organization (PO) it is necessary to conduct marketing studies (MS), to work out a marketing pla...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Pyatigorsk Medical and Pharmaceutical Institute - branch of Volgograd State Medical University
2015-11-01
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| Series: | Farmaciâ i Farmakologiâ (Pâtigorsk) |
| Subjects: | |
| Online Access: | https://www.pharmpharm.ru/jour/article/view/160 |