Advertising Strategy Management in Internet Marketing

Information technology is becoming a basic tool for many industries, as well as creating an opportunity for direct active communication of all market participants, which significantly increases competition. As a result, customers have a very large selection of goods and services, fairly easy access...

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Bibliographic Details
Main Authors: Iryna Voronenko, Maryna Nehrey, Serhiy Kostenko, Iryna Lashchyk, Viktoriia Niziaieva
Format: Article
Language:fas
Published: University of Tehran 2021-07-01
Series:Journal of Information Technology Management
Subjects:
Online Access:https://jitm.ut.ac.ir/article_82603_704c60200a611c374f998ae8e1967c31.pdf