THE ROLE OF MARKETING ACTIVITIES IN REDUCING RISK FOR CONSTRUCTION COMPANIES
The construction industry could be described as a playground for intense competition, with a high complexity of operations that are performed within the boundaries of projects, with high risks emerging from the cyclicity of economic activity and with adversarial relations between the clients and the...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Romanian Foundation for Business Intelligence
2020-12-01
|
| Series: | SEA: Practical Application of Science |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_24_13.pdf
|