DIFFICULTIES IN THE RESEARCH OF ETHNIC GROUPS
It is very difficult to deal with ethnic groups in research that aims to obtain information to underline decisions in ethnomarketing; but numerous articles have highlighted both problems and solutions that can be considered in the development of much more appropriate designs for future research. In...
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| Format: | Article |
| Language: | fra |
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Romanian Foundation for Business Intelligence
2020-07-01
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| Series: | Management Intercultural |
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| Online Access: |
http://seaopenresearch.eu/Journals/articles/MI_44_1.pdf
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