Perception Research on Developing Brand Identity for Small Cities

Global competition between countries at the macro level has turned into a competition between cities at micro level. Many successful examples across the world have shown local governments and other stakeholders willing to attract more tourists or investment to their cities that more production and c...

Full description

Bibliographic Details
Main Author: Serpil KESTANE
Format: Article
Language:English
Published: Association of Scientists and Intellectuals of Kosovo 2019-08-01
Series:Prizren Social Science Journal
Online Access:http://prizrenjournal.com/index.php/PSSJ/article/view/104