Teaching girls to consume. Marilú Child magazine (1933-1937)

By the end of 1932, the doll “Marilú” was introduced in the argentinian market for the first time. So as to promote it, a number of strategies were used, among which, the publication of the magazine Marilú, la mejor amiga de las niñas (Marilú, the gilrs´best friend) stands out. In this article, I wi...

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Bibliographic Details
Main Author: María Paula Bontempo
Format: Article
Language:English
Published: Universidad Nacional de Rosario 2015-12-01
Series:Avances del Cesor
Online Access:http://web2.rosario-conicet.gov.ar/ojs/index.php/AvancesCesor/article/view/555