ANALYSIS OF THE STRUCTURE OF COMPUTER GAMES MARKET IN RUSSIA
With the growth of the computer games market, the competitive environment of this industry is rapidly changing. The constant appearance of new players in the market leads to the need to form a new competitive strategy. In this article, the Porter’s Five Forces model is used as a theoretical foundati...
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| Format: | Article |
| Language: | Russian |
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Real Economy Publishing House
2019-06-01
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| Series: | Стратегии бизнеса |
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| Online Access: | https://www.strategybusiness.ru/jour/article/view/540 |