Statistical research of state of marketing policies: accounting dimension

The dynamics of the main statistical indicators of the marketing policy of oil extraction plants in Ukraine has been characterized to identify possible development strategies for the stages in the life cycle of a business and a way of achievement of competitive advantages. The effect of different ap...

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Bibliographic Details
Main Author: I.R. Polishchuk
Format: Article
Language:English
Published: Zhytomyr Polytechnic State University 2016-07-01
Series:Проблеми теорії та методології бухгалтерського обліку, контролю і аналізу
Subjects:
Online Access:http://pbo.ztu.edu.ua/article/view/72318