TWO FACES OF MASCULINITY IN AXE CHOCOLATE ADVERTISEMENT
An advertisement has never been departed from an ideology. Although it occurs implicitly, an ideology in an advertisement is able to make someone believe in particular value of life. This study tries to reveal the ideology both in positive meaning as a belief system which marks certain group and in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Pendidikan Indonesia
2016-01-01
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| Series: | Indonesian Journal of Applied Linguistics |
| Subjects: | |
| Online Access: | http://ejournal.upi.edu/index.php/IJAL/article/view/90/55 |