Using cinema within place branding process: the case of cooperation between Australian government and film industry
The case of Australia and the film «Australia» as an example of the effective using of cinema in place branding is represented. It is proved that films are strong and effective communication channels within internationals relations, which are able to have an impact on a distribution of the global fl...
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| Format: | Article |
| Language: | English |
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Publishing House "Grani"
2015-01-01
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| Series: | Granì |
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| Online Access: | https://grani.org.ua/index.php/journal/article/view/122 |