Online Pressrooms: Journalists’ Expectations from Public Relations Practitioners Concerning Online Media Relations

Online pressrooms are important for public relations practitioners when improving their media relations in a rapidly developing new media ecosystem. This paper aims to provide an insight into the journalists’ preferences when retrieving information from online pressrooms. In a mixed design, qualitat...

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Bibliographic Details
Main Authors: Umit Atabek, Ozlem Asman Alikilic
Format: Article
Language:English
Published: National University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, Bucharest 2020-12-01
Series:Romanian Journal of Communications and Public Relations
Online Access:https://journalofcommunication.ro/index.php/journalofcommunication/article/view/309