Innovation and product management – The direction of the 21st century luxury market
Today, most of the so-called luxury streets are covered with advertisements and stores of the mass fashion brands. On Champs Elysées, next to Louis Vuitton and Cartier are brands like Zara and Naf-Naf. The implication of such a picture triggers much needed changes in the general strategy of the luxu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2020-07-01
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| Series: | Proceedings of the International Conference on Business Excellence |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/picbe-2020-0098 |