Social Communication and Modern Opinion Leaders – Youtube Bloggers

Today, video blogging became the trend of modern Internet-communication that attracts the younger audiences due to its openness and availability compared to traditional mass media. Many companies engage bloggers in the process of commercial product promotion, less often they take part in social proj...

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Bibliographic Details
Main Author: Terskikh Marina
Format: Article
Language:English
Published: EDP Sciences 2018-01-01
Series:SHS Web of Conferences
Online Access:https://doi.org/10.1051/shsconf/20185001180