LA FORMACIÓN DE LOS CONSUMIDORES EN LA PERCEPCIÓN DE LA CALIDAD DE LOS ACEITES DE OLIVA. REFLEXIONES Y ESTRATEGIAS PARA LA VALORIZACIÓN DE LOS ACEITES DE OLIVA VIRGEN EXTRA CON DOP ANDALUCES

The situation of uncertainty the olive growing and oil systems are having nowadays can be explained, roughly speaking, by structural internal variables, some others regarding the olive oil distribution channels, and, finally, by variables dealing with the consumer knowledge and sensorial perception...

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Bibliographic Details
Main Authors: Luis Navarro García, Pedro Ruiz Avilés, Brígida Jiménez Herrera, Francisco Barea Barea, Jose María Penco Valenzuela, Antonio Vázquez Cobo
Format: Article
Language:English
Published: Facultad de Ciencias Sociales y Jurídicas, Universidad de Jaén 2010-07-01
Series:Revista de Estudios Empresariales. Segunda Época
Subjects:
Online Access:http://revistaselectronicas.ujaen.es/index.php/REE/article/view/413