A Study on Store Image Attributes and Loyalty Behaviour
This study investigates the relationship between store image and store loyalty behaviour for supermarket stores. The study also determines the major attributes in the store image dimensions. The research survey involved a field study using the questionnaire survey method. A total of 204 customers of...
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| Format: | Article |
| Language: | English |
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UUM Press
2020-01-01
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| Series: | Malaysian Management Journal |
| Online Access: | https://www.scienceopen.com/document?vid=a49b5b20-a721-4344-8975-4eacb18311e4 |