Remembering rhythm and rhyme: memorability of narratives for science communication

<p>Once upon a time, narratives were considered to be a non-reliable way of representing and communicating science. Nowadays, narratives are widely accepted as an accurate way of conveying science; they represent an effective emotional trigger, a lasting memory structure and a powerful aid for...

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Bibliographic Details
Main Author: A. Negrete
Format: Article
Language:English
Published: Copernicus Publications 2021-01-01
Series:Geoscience Communication
Online Access:https://gc.copernicus.org/articles/4/1/2021/gc-4-1-2021.pdf