From Cornering to Virtual Cornering
Cornering consists in the assignment of a physical selling space to a producer by a retailer. Therefore, traditional cornering has the objective of trengthening the value proposition of distribution and industry in the final buyer’s mind enhancing the value for the customer by a combination of the e...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Niccolò Cusano University-Rome
2003-06-01
|
| Series: | Symphonya |
| Subjects: | |
| Online Access: | https://symphonya.unicusano.it/article/view/9139 |