The influence of banking advertising on bank customers: an examination of Greek bank customers' choices
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2009-02-01
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| Series: | Banks and Bank Systems |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2362/BBS_en_2008_4_Mylonakis.pdf |