The Role of Promotion in Milling and Bakery Products Sales

Irrespective of the avenue chosen for the retail of milling and bakery products, a key role in sales growth is the one played by promotion, information of the future customers as to the characteristics of the products, the execution and sale conditions. Such information process takes place by means...

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Bibliographic Details
Main Author: Sergiu-Bogdan Constantin
Format: Article
Language:English
Published: General Association of Economists from Romania 2009-07-01
Series:Theoretical and Applied Economics
Subjects:
Online Access:http://www.ectap.ro/articole/401.pdf