Survey Relationship Marketing Tactics on Buying Behaviour on Chain Store
Application of relationship marketing tactics can not be successful alone and should consider other factors such as personnel attributes(social afflication ,social recognition, shopping enjoyment, product category involvement)perspective at selection and appraisal. The sample research customers of m...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2010-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_21217_984438f932172aad2dbbd2b2a69f5453.pdf |