The Role of the E-Marketplace as a Marketing Channel for Bed and Breakfast Enterprises in South Africa.
The business environment in the bed and breakfast (B&B), tourism and hospitality sector has seen the growth of online trading channels as a mode of e-marketing in various countries, including South Africa (SA). This paper focuses on the role of e-marketplaces in South African (SAn) B&B busin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2018-05-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_28_vol_7_3__2018.pdf |