Modeling and Application of Customer Lifetime Value in Online Retail

Modeling and Application of Customer Lifetime Value in Online Retail

This article provides an empirical statistical analysis and discussion of the predictive abilities of selected customer lifetime value (CLV) models that could be used in online shopping within e-commerce business settings. The comparison of CLV predictive abilities, using selected evaluation metrics...

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Bibliographic Details
Main Authors: Pavel Jasek, Lenka Vrana, Lucie Sperkova, Zdenek Smutny, Marek Kobulsky
Format: Article
Language:English
Published: MDPI AG 2018-01-01
Series:Informatics
Subjects:
applied computing
customer lifetime value
extended pareto negative binomial distribution model
Markov chain model
marketing management
e-commerce
e-shop
Online Access:http://www.mdpi.com/2227-9709/5/1/2

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http://www.mdpi.com/2227-9709/5/1/2

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