Multichannel Marketing Attribution Using Markov Chains for E-Commerce
There are plenty of online media that can be used by ecommerce companies in order to drive the revenue. However, use of this media is usually connected to investment into the selected media. From the company perspective, it is wise to evaluate the outcome of these investments in order to choose the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Czech Statistical Office
2021-06-01
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| Series: | Statistika: Statistics and Economy Journal |
| Subjects: | |
| Online Access: | https://www.czso.cz/documents/10180/143550797/32019721q2_kakalejc%C3%ADk.pdf/f3c767c8-101b-400d-b937-b18a8d84998a?version=1.1 |