Estimation of electronic programme guide use behaviour based on the switching cost evaluation
In this article we define a new technology acceptance research model which considers the comparison of two technology solutions that an individual can use. The model estimates the usage of the observed solution based on the cost of switching from the reference solution (typically a standard or older...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University North
2018-01-01
|
| Series: | Tehnički Glasnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/308868 |