Using Norm-Based PSAs to Foster Green Behavior in a University: Some Preliminary Results from Lithuania

Using Norm-Based PSAs to Foster Green Behavior in a University: Some Preliminary Results from Lithuania

Three field studies using norm-based public service announcements were carried out in a university context. The studies yielded inconclusive results, pointing toward the need to investigate the contextual and individual effectiveness of persuasive communication based on making social norms salient....

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Main Authors: Poškus Mykolas Simas, Valickienė Rasa Pilkauskaitė, Kuzinas Arvydas
Format: Article
Language:English
Published: Sciendo 2020-06-01
Series:Discourse and Communication for Sustainable Education
Subjects:
social norms
public service announcement
recycling
elevator use
pro-environmental behavior
Online Access:https://doi.org/10.2478/dcse-2020-0010
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spelling doaj-b6ce59c8b84647378ae7ae819d4f96162021-09-05T21:00:41ZengSciendoDiscourse and Communication for Sustainable Education2255-75472020-06-0111110611810.2478/dcse-2020-0010Using Norm-Based PSAs to Foster Green Behavior in a University: Some Preliminary Results from LithuaniaPoškus Mykolas Simas0Valickienė Rasa Pilkauskaitė1Kuzinas Arvydas2Mykolas Romeris University,Vilnius, LithuaniaMykolas Romeris University,Vilnius, LithuaniaMykolas Romeris University,Vilnius, LithuaniaThree field studies using norm-based public service announcements were carried out in a university context. The studies yielded inconclusive results, pointing toward the need to investigate the contextual and individual effectiveness of persuasive communication based on making social norms salient. The presented studies are discussed as the first steps in introducing persuasive pro-environmental communication in a specific university context and some ways forward are proposed.https://doi.org/10.2478/dcse-2020-0010social normspublic service announcementrecyclingelevator usepro-environmental behavior
collection DOAJ
language English
format Article
sources DOAJ
author Poškus Mykolas Simas
Valickienė Rasa Pilkauskaitė
Kuzinas Arvydas
spellingShingle Poškus Mykolas Simas
Valickienė Rasa Pilkauskaitė
Kuzinas Arvydas
Using Norm-Based PSAs to Foster Green Behavior in a University: Some Preliminary Results from Lithuania
Discourse and Communication for Sustainable Education
social norms
public service announcement
recycling
elevator use
pro-environmental behavior
author_facet Poškus Mykolas Simas
Valickienė Rasa Pilkauskaitė
Kuzinas Arvydas
author_sort Poškus Mykolas Simas
title Using Norm-Based PSAs to Foster Green Behavior in a University: Some Preliminary Results from Lithuania
title_short Using Norm-Based PSAs to Foster Green Behavior in a University: Some Preliminary Results from Lithuania
title_full Using Norm-Based PSAs to Foster Green Behavior in a University: Some Preliminary Results from Lithuania
title_fullStr Using Norm-Based PSAs to Foster Green Behavior in a University: Some Preliminary Results from Lithuania
title_full_unstemmed Using Norm-Based PSAs to Foster Green Behavior in a University: Some Preliminary Results from Lithuania
title_sort using norm-based psas to foster green behavior in a university: some preliminary results from lithuania
publisher Sciendo
series Discourse and Communication for Sustainable Education
issn 2255-7547
publishDate 2020-06-01
description Three field studies using norm-based public service announcements were carried out in a university context. The studies yielded inconclusive results, pointing toward the need to investigate the contextual and individual effectiveness of persuasive communication based on making social norms salient. The presented studies are discussed as the first steps in introducing persuasive pro-environmental communication in a specific university context and some ways forward are proposed.
topic social norms
public service announcement
recycling
elevator use
pro-environmental behavior
url https://doi.org/10.2478/dcse-2020-0010
work_keys_str_mv AT poskusmykolassimas usingnormbasedpsastofostergreenbehaviorinauniversitysomepreliminaryresultsfromlithuania
AT valickienerasapilkauskaite usingnormbasedpsastofostergreenbehaviorinauniversitysomepreliminaryresultsfromlithuania
AT kuzinasarvydas usingnormbasedpsastofostergreenbehaviorinauniversitysomepreliminaryresultsfromlithuania
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