Using Norm-Based PSAs to Foster Green Behavior in a University: Some Preliminary Results from Lithuania
Three field studies using norm-based public service announcements were carried out in a university context. The studies yielded inconclusive results, pointing toward the need to investigate the contextual and individual effectiveness of persuasive communication based on making social norms salient....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2020-06-01
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| Series: | Discourse and Communication for Sustainable Education |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/dcse-2020-0010 |