Using Norm-Based PSAs to Foster Green Behavior in a University: Some Preliminary Results from Lithuania

Using Norm-Based PSAs to Foster Green Behavior in a University: Some Preliminary Results from Lithuania

Three field studies using norm-based public service announcements were carried out in a university context. The studies yielded inconclusive results, pointing toward the need to investigate the contextual and individual effectiveness of persuasive communication based on making social norms salient....

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Bibliographic Details
Main Authors: Poškus Mykolas Simas, Valickienė Rasa Pilkauskaitė, Kuzinas Arvydas
Format: Article
Language:English
Published: Sciendo 2020-06-01
Series:Discourse and Communication for Sustainable Education
Subjects:
social norms
public service announcement
recycling
elevator use
pro-environmental behavior
Online Access:https://doi.org/10.2478/dcse-2020-0010
Description
Summary:Three field studies using norm-based public service announcements were carried out in a university context. The studies yielded inconclusive results, pointing toward the need to investigate the contextual and individual effectiveness of persuasive communication based on making social norms salient. The presented studies are discussed as the first steps in introducing persuasive pro-environmental communication in a specific university context and some ways forward are proposed.
ISSN:2255-7547

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