Situation of Neuromarketing Consulting in Spain

The latest research in Spain indicates that the most advanced neuromarketing consulting companies in the sector are those that have been able to innovate in the development of their own technologies and methodologies. Despite their reduced volume of business compared to total investment in marketing...

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Bibliographic Details
Main Authors: Marian Núñez-Cansado, Aurora López López, David Caldevilla Domínguez
Format: Article
Language:English
Published: Frontiers Media S.A. 2020-08-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/article/10.3389/fpsyg.2020.01854/full