Gender and social media in product innovation searching process
Social media is one of the most important and popular platforms to exchange information on new products and services. Social media is particularly important for purchasing decisions by young adults, called Millennials. The main goal of the article is to examine the role of social media in obtaining...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Rzeszow University of Technology
2019-12-01
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| Series: | Humanities and Social Sciences |
| Subjects: | |
| Online Access: | https://hss.prz.edu.pl/hss/article/view/51 |