El beneficio de la gestión de relación entre las empresas y turistas a través de las aplicaciones móviles como herramienta de marketing y elemento diferenciador de los destinos turísticos

• Main Authors: Lázaro Florido-Benítez, Eva González Robles, Benjamín Del Alcázar Martínez
• Format: Article
• Language: English
• Published: Universitat de Barcelona 2015-12-01
• Series: ARA: Revista de Investigación en Turismo
• Subjects: Relationship management; customer value; app; tourist destinations
• Online Access: http://revistes.ub.edu/index.php/ara/article/view/19065

Currently tourist destinations are promoted through multiple media, but we must recognize that in these moments is the most important Internet and especially mobile applications, being the holder by which the tourism business sector are channeling their offer to improve tourist experience. In this research we present the relationship between business management-tourist as the skeleton holding the economy long-term fate. The competition among tourist destinations has forced all stakeholders to be more creative, proactive and especially knowing differentiate ourselves. The methodology used in this research project has been mainly qualitative, gathering information about our study problem. The interest of this research mainly focuses on analyzing the relationship between business management-tourist through mobile applications, consider this node as a tourist differentiating element and said tool is being implemented in the sector.