El beneficio de la gestión de relación entre las empresas y turistas a través de las aplicaciones móviles como herramienta de marketing y elemento diferenciador de los destinos turísticos
Currently tourist destinations are promoted through multiple media, but we must recognize that in these moments is the most important Internet and especially mobile applications, being the holder by which the tourism business sector are channeling their offer to improve tourist experience. In this r...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitat de Barcelona
2015-12-01
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| Series: | ARA: Revista de Investigación en Turismo |
| Subjects: | |
| Online Access: | http://revistes.ub.edu/index.php/ara/article/view/19065 |