The Influence of User-Generated Content on Tourists’ Choices
Most research on user-generated content (UGC) has focused on readers of comments and reviews. However, very little research is aimed at profiling travelers based on the extent to which their decisions regarding the choice of hotels are influenced by UGC. This research was therefore carried out to pr...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2015-12-01
|
| Series: | Tržište |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/222598 |