STRATEGI KOSMONITA MALANG UNTUK MENGOPTIMALISASI KONTEN PROGRAM PEREMPUAN DALAM MEMPERTAHANKAN POSITIONING SEBAGAI RADIO BERSEGMEN PEREMPUAN

STRATEGI KOSMONITA MALANG UNTUK MENGOPTIMALISASI KONTEN PROGRAM PEREMPUAN DALAM MEMPERTAHANKAN POSITIONING SEBAGAI RADIO BERSEGMEN PEREMPUAN

This study aims to optimize the content of women's programs in the form of inserts on Kosmonita radio Malang. This research is an action research study, that focuses on actions that involve researchers and community members, organizations that want to be studied. The purpose of action resea...

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Bibliographic Details
Main Authors: Hapsari Dian Sylvatri, Reza Safitri, Maulina Pia Wulandari
Format: Article
Language:Indonesian
Published: Universitas Merdeka Malang 2019-04-01
Series:Jurnal Nomosleca
Subjects:
radio
marketing strategy
swot analysis
action research
Online Access:http://jurnal.unmer.ac.id/index.php/n/article/view/2784/pdf

Internet

http://jurnal.unmer.ac.id/index.php/n/article/view/2784/pdf

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