Customer behaviour and student satisfaction

Having to overcome new challenges, the higher education institutions need to understand their customer behaviour. The students’ satisfaction is becoming an important objective for universities and society as the role of the tertiary level institution is being questioned. The aim of this paper is to...

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Bibliographic Details
Main Author: Enache, I. C.
Format: Article
Language:English
Published: Transilvania University Press 2011-01-01
Series:Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
Subjects:
Online Access:http://webbut.unitbv.ro/BU2011/Series%20V/BULETIN%20V/07%20enache%20BUT%202011%202.pdf