The users' tendency to different packaging materials regarding to the type of product
The most important role of packaging is protecting a product, but also stimulating purchasing decision. Products on store shelfs can often be found packaged in different materials, even when they are of the same net weight. This study investigated how different packaging materials affect purchasing...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Zagreb, Faculty of Graphic Arts
2018-03-01
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| Series: | Acta Graphica |
| Online Access: | http://www.actagraphica.hr/index.php/actagraphica/article/view/124 |