Combining Users’ Cognition Noise with Interactive Genetic Algorithms and Trapezoidal Fuzzy Numbers for Product Color Design

Product color plays a vital role in shaping brand style and affecting users’ purchase decision. However, users’ preferences about product color design schemes may vary due to their cognition differences. Although considering users’ perception of product color has been widely performed by industrial...

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Bibliographic Details
Main Authors: Yan-pu Yang, Xing Tian
Format: Article
Language:English
Published: Hindawi Limited 2019-01-01
Series:Computational Intelligence and Neuroscience
Online Access:http://dx.doi.org/10.1155/2019/1019749