Towards Sustainable Private Labels in an Autonomous Community during COVID-19—Analysis of Consumer Behavior and Perception on the Example of Tenerife

Towards Sustainable Private Labels in an Autonomous Community during COVID-19—Analysis of Consumer Behavior and Perception on the Example of Tenerife

Our study aimed to analyze consumer behavior and perception towards private labels (PLs) in Tenerife as an autonomous community during COVID-19, with special attention given to sustainability aspects. The research was conducted on a sample of 500 adults purchasing PLs using quota selection and the C...

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Bibliographic Details
Main Authors: Maksymilian Czeczotko, Hanna Górska-Warsewicz, Wacław Laskowski, Barbara Rostecka
Format: Article
Language:English
Published: MDPI AG 2021-07-01
Series:Sustainability
Subjects:
private labels
sustainable private labels
consumer behavior
sustainability
Tenerife
Online Access:https://www.mdpi.com/2071-1050/13/13/7467

Internet

https://www.mdpi.com/2071-1050/13/13/7467

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