An Essay on Marketing Performance Assessment: Opportunities in the Context of Research Studies in Marketing in Brazil
<p class="MsoNormal" style="text-align: justify;"><span lang="EN-US">Assessing marketing performance is important in order to minimize the subjectivism in the decision making process. Assessing marketing performance is an alternative so marketing will no lon...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Nove de Julho
2013-12-01
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| Series: | REMark: Revista Brasileira de Marketing |
| Subjects: | |
| Online Access: | http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2535 |