The role of competitive advantage in mediating the effect of promotional strategy on marketing performance

The role of competitive advantage in mediating the effect of promotional strategy on marketing performance

Bibliographic Details
Main Authors:	Ni Nyoman Kerti Yasa, I G. A. Ketut Giantari, Made Setini, Putu Laksmita Dewi Rahmayanti
Format:	Article
Language:	English
Published:	Growing Science 2020-04-01
Series:	Management Science Letters
Online Access:	http://www.growingscience.com/msl/Vol10/msl_2020_120.pdf

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