The role of competitive advantage in mediating the effect of promotional strategy on marketing performance
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2020-04-01
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| Series: | Management Science Letters |
| Online Access: | http://www.growingscience.com/msl/Vol10/msl_2020_120.pdf |