The role of competitive advantage in mediating the effect of promotional strategy on marketing performance

The role of competitive advantage in mediating the effect of promotional strategy on marketing performance

Bibliographic Details
Main Authors: Ni Nyoman Kerti Yasa, I G. A. Ketut Giantari, Made Setini, Putu Laksmita Dewi Rahmayanti
Format: Article
Language:English
Published: Growing Science 2020-04-01
Series:Management Science Letters
Online Access:http://www.growingscience.com/msl/Vol10/msl_2020_120.pdf
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spelling doaj-b5905fb70a234747a517aa00aca8a43b2020-11-25T02:11:42ZengGrowing ScienceManagement Science Letters1923-93351923-93432020-04-01101210.5267/j.msl.2020.4.024The role of competitive advantage in mediating the effect of promotional strategy on marketing performanceNi Nyoman Kerti YasaI G. A. Ketut GiantariMade SetiniPutu Laksmita Dewi Rahmayantihttp://www.growingscience.com/msl/Vol10/msl_2020_120.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Ni Nyoman Kerti Yasa
I G. A. Ketut Giantari
Made Setini
Putu Laksmita Dewi Rahmayanti
spellingShingle Ni Nyoman Kerti Yasa
I G. A. Ketut Giantari
Made Setini
Putu Laksmita Dewi Rahmayanti
The role of competitive advantage in mediating the effect of promotional strategy on marketing performance
Management Science Letters
author_facet Ni Nyoman Kerti Yasa
I G. A. Ketut Giantari
Made Setini
Putu Laksmita Dewi Rahmayanti
author_sort Ni Nyoman Kerti Yasa
title The role of competitive advantage in mediating the effect of promotional strategy on marketing performance
title_short The role of competitive advantage in mediating the effect of promotional strategy on marketing performance
title_full The role of competitive advantage in mediating the effect of promotional strategy on marketing performance
title_fullStr The role of competitive advantage in mediating the effect of promotional strategy on marketing performance
title_full_unstemmed The role of competitive advantage in mediating the effect of promotional strategy on marketing performance
title_sort role of competitive advantage in mediating the effect of promotional strategy on marketing performance
publisher Growing Science
series Management Science Letters
issn 1923-9335
1923-9343
publishDate 2020-04-01
url http://www.growingscience.com/msl/Vol10/msl_2020_120.pdf
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